Our Approach

From idea to impact

Building a successful product isn't a single leap—it's a journey through distinct phases, each demanding different expertise, speed, and thinking. This is how we guide ambitious teams from first spark to market dominance.

01

Validate

1–4 weeks

Prove your idea works

02

Build

1–3 months

Create the real product

03

Scale

Ongoing

Grow your capacity

04

Transform

2–6 months

Add intelligence

Our Philosophy

Why most products fail

42% of startups fail because they build something nobody wants. Another 29% run out of money before finding product-market fit. The pattern is always the same: too much building, too little learning.

We've spent years studying what separates winners from the graveyard. The answer isn't better code or prettier designs—it's a better process. One that validates before betting big, builds with precision, scales intelligently, and leverages AI where it matters.

42%

of startups fail building unwanted products

faster delivery with our AI-augmented process

40-60%

cost savings vs traditional development

1-4 wk

from idea to validated MVP

00The Spark

Every great product starts with a vision

You see a gap in the market. A problem begging to be solved. A way to make things fundamentally better. This moment—when possibility meets ambition—is where every journey begins.

But here's the uncomfortable truth: your vision is just a hypothesis. The market is the only judge that matters.

01
Phase One1–4 weeks

Validate: Prove it before you bet everything

The graveyard of startups is filled with beautiful products nobody wanted. Brilliant teams who spent years perfecting solutions to problems customers didn't actually have. We help you avoid that fate.

The Problem

Months of Development

Traditional approach: spend 6-12 months building before anyone uses it. Discover too late that users want something different.

Burned Runway

Every month of development without validation burns cash. Many startups die not from bad ideas, but from bad timing.

Investor Skepticism

Pitch decks and mockups don't close rounds anymore. Investors want evidence: real users, real traction, real feedback.

Our Solution: Rapid MVPs

In 1-4 weeks, your idea becomes a working product in real users' hands. Not a prototype. Not a mockup. A functional product that proves your concept—or reveals what needs to change before you invest more.

1

Week 1: Clarify & Design

We distill your vision into the core features that matter. No bloat, no nice-to-haves—just the essence of your idea.

2

Week 2: Rapid Build

AI-augmented development compresses months into days. Real code, real functionality, built for speed without sacrificing quality.

3

Week 3: Test & Iterate

Real users interact with your product. We capture feedback, identify friction, and make rapid adjustments.

4

Week 4: Launch & Learn

Your MVP goes live. Metrics flow in. You have evidence instead of assumptions.

What You Get

Working product in 1-4 weeks
Real user feedback and metrics
Investor-ready demo
Clear evidence of product-market fit (or pivots needed)
Technical foundation for scaling

Signs You Need This

You have an idea but no validation
Investors want to see traction before committing
You're about to spend 6+ months building
You've been burned before by building the wrong thing
You need to beat competitors to market
Case StudyHR Tech Startup

HR Analytics Platform: From Idea to Funded in 6 Weeks

The founders had a vision for AI-powered hiring analytics. Traditional development estimates: 4-6 months. We built their MVP in 3 weeks. Within 6 weeks, they had paying customers, user testimonials, and closed their seed round. The working product—not a pitch deck—convinced investors.

Read the full story
3 weeks

To working MVP

40%

Faster hiring decisions

Seed funded

Within 6 weeks of launch

Explore Rapid MVPsTypical timeline: 1-4 weeks

"Your MVP proved the concept. Users love it. Investors are interested. Now it's time to build something that scales."

02
Phase Two1–3 months

Build: Now you're ready to build it right

Your MVP proved the concept. Users validated the problem. Now it's time to build the real thing—software engineered for scale, designed for delight, architected for the long term.

The Problem

Template Prison

Off-the-shelf software forces your business into someone else's workflow. You end up working for the tool instead of the tool working for you.

Technical Debt Mountain

Rushed MVPs and prototype code crumble under scale. Without proper architecture, every new feature becomes harder than the last.

Fragmented Development

Multiple contractors, no ownership, endless handoffs. Each person optimizes their piece while the whole suffers.

Our Solution: Custom Software

Software built precisely for how your business works. Not a template. Not a compromise. Every feature serves your specific workflow, every architecture decision anticipates your growth.

1

Deep Discovery

We map your requirements obsessively. User flows, edge cases, integrations, security requirements—nothing gets assumed.

2

Architecture First

Before writing code, we design systems that scale. Database schemas, API structures, deployment pipelines—all planned for 10× growth.

3

Sprint-Based Building

Visible progress every two weeks. Working features, not status reports. You see and use what we build.

4

Quality Obsession

Automated testing, code reviews, security audits. Clean architecture your future team can maintain and extend.

5

Seamless Handoff

Documentation, training, and support. We don't disappear—we ensure your success long after launch.

What You Get

Software built for your exact workflow
Modern, maintainable codebase
Web, mobile, or both
Integrations with your existing systems
Scalable architecture from day one
Long-term partnership and support

Technology We Use

Frontend

React, Next.js, TypeScript

Backend

Node.js, Python, FastAPI

Database

PostgreSQL, MongoDB, Redis

Cloud

AWS, GCP, Vercel

Signs You Need This

Your MVP is validated and ready to scale
Off-the-shelf software can't match your workflow
You're replacing spreadsheets with real systems
Current tech debt is slowing you down
You need a product built to last
Case StudyHospitality Tech

SR Travel Mate: 500+ Properties, One Dashboard

Managing 500+ properties across multiple brands meant chaos: different systems, duplicate data entry, no unified view. We built a custom platform that brought everything together. Now their operations team manages everything from a single dashboard, cutting overhead dramatically and enabling expansion to new markets.

Read the full story
500+

Properties managed

1 dashboard

Unified operations

3 months

From concept to launch

Explore Custom SoftwareTypical timeline: 1-3 months

"Your product is gaining traction. Users love it. The roadmap is full. Now you need more hands on deck—without the six-month hiring cycle."

03
Phase ThreeOngoing

Scale: Growth demands more hands on deck

Feature requests pile up. Users demand more. Competitors are gaining. You need engineering capacity now—not in six months when that perfect candidate finally accepts your offer.

The Problem

Hiring Takes Forever

Finding great engineers takes 3-6 months. By the time you hire, market windows have closed and competitors have shipped.

Contractors Don't Care

Most outsourced teams watch the clock. They hit requirements but miss opportunities. No ownership, no initiative, no care.

Quality vs. Cost Trade-off

Local talent costs a fortune. Cheap offshore destroys velocity. You feel forced to choose between quality and budget.

Our Solution: Dedicated Teams

Senior engineers who think like founders, at 40-60% lower cost than local hiring. Not contractors watching the clock—partners invested in your success. Direct communication, no layers, no games.

1

Understand Your Needs

We learn your tech stack, culture, and goals. What kind of engineers? What skills? What working style?

2

Match Right Engineers

Hand-picked senior talent who fit your requirements. Technical skills, communication style, timezone compatibility.

3

Seamless Onboarding

We handle the administrative burden. Your engineers arrive ready to contribute from day one.

4

Integrate With Your Team

Your tools, your processes, your standups. Our engineers become indistinguishable from your in-house team.

5

Continuous Partnership

Scale up, scale down, add specialists. We flex with your needs. No long-term commitments required.

What You Get

Senior engineers at 40-60% lower cost
Founder mindset, not contractor mentality
Direct communication, no account managers
Flexible scaling (up or down)
Full integration with your team and tools
Access to specialized skills on demand

Team Configurations

Individual Contributors

1-2 senior engineers embedded in your team

Pod Teams

3-5 engineers with tech lead, full feature ownership

Full Squads

6+ engineers, designers, PMs—complete product teams

Signs You Need This

Roadmap is full but team is stretched thin
Hiring is taking too long
You need specialists you can't afford full-time
Scaling fast for growth phase
Want quality without enterprise prices

The t3c Difference

Typical Outsourcing

  • Junior developers with account manager buffer
  • Time zone nightmares and async delays
  • Builds exactly to spec, nothing more
  • High churn, constant onboarding
  • Hidden costs and change orders

t3c Dedicated Teams

  • Senior engineers, direct communication
  • Flexible overlap hours, real-time collaboration
  • Proactive problem-solving and suggestions
  • Stable teams, accumulated context
  • Transparent pricing, no surprises
Explore Dedicated TeamsStart with 1 engineer, scale from there

"Your team is humming. Product is shipping. But you're still throwing people at problems that machines should solve. It's time for intelligence."

04
Phase Four2–6 months

Transform: Intelligence becomes your unfair advantage

Your operations run—but they're still human-bound. Support tickets pile up. Documents wait for processing. Knowledge stays trapped in people's heads. AI changes everything.

The Problem

Humans on Autopilot

Your team spends hours on repetitive tasks that add no value. Copy-pasting data, answering the same questions, processing identical documents.

Knowledge Silos

Critical information lives in people's heads, scattered documents, and legacy systems. Finding answers means hunting through chaos.

Scaling = Hiring

Every 10× growth means 10× more staff. Your cost structure prevents the margins needed for sustainable growth.

Our Solution: AI Solutions

AI that handles routine work 24/7 while your team focuses on high-value activities. Not hype—practical automation that delivers measurable ROI within weeks.

1

Understand Your Goals

Where does AI actually help? We identify high-impact opportunities and quick wins in your specific context.

2

Design Your Solution

Custom architecture for your needs. Chatbots, agents, RAG systems, copilots—whatever fits your use case.

3

Build & Train

AI tuned to your data, your terminology, your workflows. Not generic—specifically yours.

4

Test & Validate

Rigorous evaluation against your real scenarios. We don't launch until accuracy meets your standards.

5

Launch & Optimize

Deploy to production with monitoring. Continuous improvement based on real-world performance.

What You Get

24/7 automation that never sleeps
Handle 10K+ queries without adding staff
40-60% cost reduction on routine tasks
Instant answers from your knowledge base
Systems that improve over time
Enterprise-grade security and privacy

Signs You Need This

Support team drowning in repetitive questions
Knowledge trapped in documents and people
Manual data processing slowing operations
Scaling requires linear headcount growth
Competitors are already using AI
Case StudyFortune 500 Retail

Enterprise AI Chatbot: 10K+ Daily Queries, Zero New Hires

Their support team was drowning: 10,000+ customer queries daily, growing 20% each quarter. Hiring couldn't keep pace. We built an AI chatbot trained on their specific products, policies, and edge cases. Now it handles 95% of queries automatically—with higher customer satisfaction than human-only support. The support team focuses on complex cases that actually need human judgment.

Read the full story
10K+

Daily queries automated

95%

Resolution rate

0 hires

To handle 3× growth

Explore AI SolutionsTypical timeline: 2-6 months
Your Journey

Not every path is linear

The phases above tell one story. But your journey might look different. Maybe you're past MVP. Maybe you need AI before you scale. We meet you where you are.

The Startup Path

Validate
Build
Scale

New idea → MVP validation → Full product → Team expansion

Ideal for: Pre-seed to Series A startups

The Scale-Up Path

Scale
Transform

Existing product → Team capacity → AI automation

Ideal for: Growing companies with product-market fit

The Enterprise Path

Transform
Build

AI opportunity → Custom integration → New capabilities

Ideal for: Established companies modernizing operations
ServiceTimelineBest ForKey Outcome
Rapid MVPs1-4 weeksUnvalidated ideasWorking product + user feedback
Custom Software1-3 monthsValidated conceptsProduction-ready product
Dedicated TeamsOngoingScaling companies5× shipping velocity
AI Solutions2-6 monthsOperational efficiency40-60% cost reduction
FAQ

Common questions

How do I know which service I need?

Start with where you are. Unvalidated idea? Start with MVP. Validated but need to build? Custom Software. Growing but constrained? Dedicated Teams. Running but inefficient? AI Solutions. Often, clients use multiple services as they evolve.

Can we start with one service and expand later?

Absolutely. Many clients start with an MVP, then engage us for custom development, then add dedicated team members as they scale. Each phase builds on the previous.

How is this different from typical agencies or outsourcing?

Three things: ownership mindset (we care about outcomes, not just deliverables), AI-augmented velocity (we ship 5× faster), and direct communication (no account managers between you and engineers).

What industries do you work with?

We specialize in HR Tech, Logistics, Hospitality, AgriTech, IoT/Energy, and Retail. But our approach works across industries—the principles of validation, clean architecture, and AI integration are universal.

How do you handle intellectual property?

You own everything we build. All code, designs, and documentation are yours. We sign whatever IP agreements your legal team requires.

What if our project doesn't fit neatly into one phase?

Most don't. We'll design a custom engagement that matches your reality. The phases are a framework, not a straitjacket.

Where are you in your journey?

Whether you're validating an idea, building a product, scaling a team, or transforming with AI—let's figure out the right next step together. No commitment, just a conversation.